Selling more tickets requires the right context
Phantom is the CRM for the next generation of concert promoters. It gives you the tools you need to understand when, how, and why fans buy, so you can make better show marketing decisions.
Phantom Presents
Sales to date
Projection
Daily sales
Projections, not vibes
Every upcoming show gets a projected finish with a likely range, anchored to how your own past shows sold.
Every ticketer, one view
API sync, scheduled spreadsheets, or a forwarded nightly report email. Sales land in one dashboard.
Ask, and see the numbers
Type the question you'd ask your team. Phantom AI answers with the numbers it used, not a guess.
Own your audience
Buyers become contacts with consent tracked per channel, feeding emails built to land in primary inboxes.
Ask the question. Get the numbers.
Phantom AI answers from your own sales, costs, and ad spend, and every answer comes back as a card you can check.
Where the business stands this month and this quarter, how the next two months are pacing, and which shows need you.
Illustration: a business check-in card comparing tickets, gross, and sell-through across three periods, with the shows that need attention.Business check-in
| Last | 30 days | 90 days |
|---|---|---|
| Tickets sold | 4,912▲18% | 13,640 |
| Gross | $158.3K▲9% | $441.9K |
| Shows played | 15 | 44 |
| Sell-through | 74%▲4 pts | 71% |
| Past breakeven | 11 of 14 | 29 of 38 |
Business check-in
| Last | 30 days | 60 days | 90 days |
|---|---|---|---|
| Tickets sold | 4,912▲18% | 9,075 | 13,640 |
| Gross | $158.3K▲9% | $303.5K | $441.9K |
| Shows played | 15 | 31 | 44 |
| Sell-through | 74%▲4 pts | 72% | 71% |
| Past breakeven | 11 of 14 | 21 of 27 | 29 of 38 |
This month against the last: tickets and gross, with each day side by side.
Illustration: a sales comparison card with tickets and gross against the previous period and daily bars.Sales lift
Sales before and after your ad spend changed, with the gross change split into more tickets versus different prices.
Illustration: an ad impact card comparing sales and ad spend before and after.Ad impact
| Measure | Before | After | Change |
|---|---|---|---|
| Tickets sold | 4,163 | 4,912 | ▲ 18% |
| Gross | $145,230 | $158,300 | ▲ 9% |
| Avg ticket | $34.89 | $32.23 | ▼ 8% |
| Shows selling / day | 9.8 | 11.4 | |
| Ad spend | $2,300 | $6,420 | ▲ 179% |
Built for the questions you ask every week
Instead of bouncing between ticketing platforms, ad dashboards, spreadsheets, and Slack threads, everything a decision needs sits in one view.
Are tickets actually underperforming, or is this a normal sales curve?
Your own past shows set the baseline, so a quiet week reads as genuinely behind, or as exactly where this room always is at this point.
Should we keep spending now, or save budget for closer to show day?
Ad spend sits on the same daily chart as sales, and the phase your show is in says whether demand is still ahead of you or already spent.
How is this show pacing against similar events we've run before?
Every projection names the comparable shows behind it, each with a visible match score. Same room, similar capacity, overlapping lineups.
Can booking and marketing look at the same numbers and reach the same conclusion?
One workspace, one set of numbers: talent buyers, marketers, and operators read the same sales, costs, and campaign performance.
Your history is the model
No black box. Every projection names the past shows behind it.
Comparables you can audit
Projections are built from your most similar past shows: same room, same genres, same pacing shape. Each one carries a visible match score.
Comparable events
Know if you're ahead before it's late
Pacing compares today's sell-through to where those same shows stood at this distance from show day, so you know when to push spend and when to save it for the closeout.
Pacing vs. comparables
Daily sales should pick up around Aug 8, when these shows' walk-up ramp began.
Turn buyers into next show's walk-up
Announce emails that fill themselves, sent to people who actually open them, with consent and deliverability built in.
Emails that assemble themselves
Event-list blocks pull from your calendar at send time, so nobody re-types dates, venues, or a hard-to-spell headliner. A weekly announce email that's never stale, with your brand resolved automatically.
Just announced
Every fan rated by how loud they listen
Opens, clicks, and ticket purchases roll into a 1–5 rating on every contact. Audiences target the fans who show up, quiet ones sunset automatically, and consent is respected per channel. That's what keeps your domain out of the promotions tab.
Audience
Every show a P&L, not a guess
Costs, bar revenue, and ad spend land next to ticket sales, so breakeven and acquisition cost are live numbers, not settlement-week surprises.
Costs in, breakeven live
Pull costs in from your existing accounting software, bar sales from Square, or itemize your own. Phantom solves breakeven from the real cost structure and tracks net as tickets sell.
Costs & breakeven
Know your ad spend is working
Link the campaigns behind a show and spend lands on the daily sales chart, with cost per ticket by campaign, so you can tell promotion that moves tickets from budget that just burns.
Ad campaigns
RadicalEvery sale, whatever the ticketer
Phantom meets your ticketing where it is: full API, spreadsheet, or a nightly report email.
Connected platforms stay fresh
Hourly sync pulls sales, orders, and buyer contacts straight from every connected ticketer, so counts and revenue come from the source. It heals itself when a show closes out.
Connected ticketing
No API? Forward the email.
Your workspace gets a private inbound address. Point the ticketer's scheduled sales report at it and each night's numbers parse into daily sales, with no copy-pasting.
- From
- reports@ticketmaster.com
- To
- reports-x7k2fq9b@tickets.itsphantom.com
- Subject
- Sales Trends — Week of Aug 10
Common questions
The short version of how Phantom fits into a promoter's stack.
See where your next show lands.
Connect a ticketer and Phantom starts projecting from your very first sync.